In the spring of my junior year at Endicott College, I was tasked with a group rebranding project with a random partner I had never worked with and had no experience of his design skills or style. The project was to rebrand a randomly assigned company, ours being the Children’s House Montessori of West Roxbury, MA. After intensive amounts of research, we decided to create a new logo, website, social media presence, poster series & outdoor advertisements, apparel, collateral, and a trade show booth. Below are a select few pages from the 40 page brand-book that we created, including mind maps from our research stage, process work for the new logo, rules for the new logo, a sample Facebook page, collateral, and a sample poster/advertisement. These pages are just the tip of the iceberg for the amount of work that went into this, and I encourage you to take your time and view the final version of the book here.